![]() ![]() Most mobiles and some landlines can receive SMS text messages. Now that you know the basic differences between SMS and MMS, and which types of messages customers want to receive, you should also understand how to choose between SMS vs MMS when sending marketing messages. You can send an SMS text message to almost any number, as long as its text enabled. You can categorize the main differences between MMS and SMS into three areas: Character limits. When you get an MMS message, SMS is the core technology behind that message. But, because of the increased character length, MMS messaging cost more. MMS, which stands for Multimedia Messaging Service, is an extension of SMS. The main difference is that SMS can only contain text content, while MMS can have media files. As an added bonus, you can help ensure your communications are always seen as professional by checking out and following the advice in our article on business etiquette. Both MMS and SMS messages fall under the category of text messages. ![]() If any of these are relevant to your business, this is where you’ll want to focus your messaging efforts as you get started.īefore you kick off a text marketing campaign, be sure to review our Business Text Messaging Guide, to learn about the do’s and dont’s of business text messaging. The top three SMS text message types customers say they want to receive are: updates on their shipping & tracking for products (75%), order status and confirmations (65%), and scheduling reminders (46%). What types of messages do consumers want to receive from businesses? Being a successful entrepreneur or small business owner requires that you understand how to effectively reach and communicate with customers. And the same report showed that 98% of all mobile business messaging would be SMS in 2020. Global business messaging traffic hit 2.7 trillion in 2020, up 10% from 2019, according to Juniper Research. Not only is personal text messaging increasing in popularity, but business-to-consumer (B2C) text messaging is on the rise too. ![]()
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