It occupies a similar price niche, while also making the same aims of being the primary device centered around your multimedia experience in the smart home. The Fire TV Cube is similar in some aspects to the Apple TV 4K. AirPlay and Siri integration are a natural extension for Apple’s devices, so if you’re an Android user you might find yourself wanting something a little more enriched towards your mobile device preferences. The user experience is greatly enhanced by a more than passing familiarity with the way Apple structures and handles its devices. If you aren’t part of the ecosystem and have zero Apple devices, this can be a bit tough to recommend. There is support for additional video purchasing services like Prime Video, of course, but it isn’t deeply integrated and at the forefront like Apple’s own offerings through their marketplace. It permeates through every facet of the device and doesn’t really provide a platform-agnostic experience for those who are seeking one. There is the underlying assumption when purchasing the Apple TV 4K that you are already deeply integrated into the Apple ecosystem. The tight integration of Apple Fitness+ is also present, allowing your TV to act as a central hub for a variety of experiences beyond just films and music. This offers up a plethora of steadily growing exclusive games you can also access on the iPhone and iPad. Those who are looking to leverage some form of gaming have access to Apple Arcade for additional monthly rates. If you’re looking for Netflix, Hulu, Prime Video, and others, they’re all present and have a bespoke app for the Apple TV. ServicesĪpple TV 4K offers an app for every major streaming service on the market. Dolby Atmos is also supported, mirroring Apple’s massive push towards tighter integration of Atmos. Supported resolutions are the standard 4K or 2160p. The user interface and the user experience have been finely tuned to create a streamlined multimedia device that is at once familiar to iPhone users. The Apple TV 4K is a premium streaming device in terms of presentation. Likewise, the Amazon Fire Cube assumes you’re already using Fire and Echo devices and tightly integrates with those to provide a richer multimedia experience. Apple TV vs Amazon Fire Cube: Side-by-Side ComparisonĪpple TV vs Amazon Fire Cube: What’s The Difference?īoth of these devices center around delivering a rich multimedia experience to your TV, so where do they diverge? The Apple TV 4K and Amazon Fire Cube rely on you having at least some stake in their respective ecosystems.Īpple’s offering assumes you’re already within their ecosystem of laptops, smartphones, and tablets and features tight integration of those services and extend the functionality to the Apple TV. So, let’s take a closer look at these devices and their capabilities. They are both centered around providing a multimedia interface in a smart home’s infrastructure. For those in Amazon’s ecosystem, the Fire Cube presents a familiar interface and fully integrates with its line of Echo devices. The Apple TV 4K is the ideal streaming device for those fully within the Apple ecosystem and offers a familiar and easy-to-navigate user experience. These are wildly different devices in their intent and use cases, but they occupy a similar niche within the market. Multiple popular devices are on the market currently, and the Apple TV 4K and Amazon Fire Cube are among some of the top sellers. There are some massive differences in how that delivery is achieved, however. Streaming devices offer the same core functionality of delivering your services to your media center.
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